Communication for Development

Abhay Mokashi’s Major Contributions in the profession

Communication for Development

Communication for Development (C4D) is defined by World Congress on Communication for Developmental as ‘a social process based on dialogue using a broad range of tools and methods. It is also about seeking change at different levels including listening, building trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change’.

UNICEF defines it as ‘an evidence-based process that utilises a mix of communication tools, channels and approaches to facilitate participation and engagement with children, families, communities, networks for positive. social and behavioural change in both developmental and humanitarian contexts’.

The definitions show the importance of C4D and what role it can play in India and globally in inclusive developmental and social justice. Yet, it does not find a major place in mainstream media.

A large section of the youth is keen on bring about a positive change in the country by ensuring social justice and inclusive developmental. With right training in C4D and its use, this section of the youth would be able to write on such issues, work in NGOs, set-up their NGOs or even work in the corporate world to take up the right issues as part of CSR activities; some may even launch their own communication channels.

Unfortunately, there aren’t too many institutes offering good training on such an important aspect of learning and communication.

Keeping the need in mind, AAMRAS has announced the C4D course.


Course Objectives

The Communication for Development is an apt course for aspiring journalists, who wish to specialise in journalism, which speaks covers aspects, generally neglected or ignored by the mainstream media. The course will also help those who wish to work in the social sector, either work with non-governmental organisations or independently. The course will help learners hone skills to be good journalists and good communicators. The course will expose them to various issues concerning development in the country and train them to act on the issues for the betterment of the society and the affected people.

Employment Opportunities

The course will help students to be niche journalists, writing about various developmental issues, Sustainable Development Goals of United Nations, as well as issues related to gender, children, hate crime and the like. The course will equip the students for various career options like NGO sector, corporate communication, CSR and change makers, apart from journalism. With the exposure to basics of film making, they would be able to make short documentaries. Those completing the course stand a chance to play a role in the socio-economic development in the country, as well as to implement the Sustainable Development Goals (SDGs) of United Nations.

Course Framework

The course comprises 15 modules, seminars and workshops spread over 300 sessions with 60 credits. The successful completion of 300 Sessions with 60 credits makes the student eligible for the diploma. The course would be spread over two semesters. The Academy reserves the right to modify the syllabus or combine sessions in the larger interests of the learners.


Teaching Methodology

Andragogy will be followed, which would include lectures, group discussions, seminars, case studies, recommended/suggested field visits and research. All sessions would be online.


Students will be given assignments based on the course content and learning outcomes.

Virtual Newsroom

Students will get hands-on experience to bring out an e-publication and to write for a news portal, through a virtual newsroom.

Admission Requirement

Minimum qualification required for admission to the course is graduation or its equivalent.

Session Timings

Two or three sessions a day, generally held between 9 am to 8 pm, Monday to Saturday. If the need arises, sessions, field visits and/or seminars could be held on Sundays and holidays.


Students with less than 75 per cent attendance in three or more modules/sub-modules will not qualify for the Diploma, irrespective of their academic grades. Click here for C4D Course Content Click here to apply for admission

The course is also available with entirely in-person sessions on the Nirmala Niketan Extension Centre Campus.

For in-person course